experience marketing – VinumPilgrim

Future Implications

The social media landscape is in a constant state of change. This means marketers must stay on top of trends and industry developments to continue affecting results. Audiences As more people engage in more ways in the digital space, marketers need to understand who their target audience is and how their needs can best beContinue reading “Future Implications”

Warby Parker: How an Industry Newcomer Eliminated Customer Dissonance

Thanks to the internet… Founded in 2010 by a group of innovative, college students at the Wharton School of the University of Pennsylvania, Warby Parker (WP) revolutionized how consumers buy glasses. Instead of booking a distant appointment with an eye doctor and traveling to a showroom only to spend hundreds of dollars on a limitedContinue reading “Warby Parker: How an Industry Newcomer Eliminated Customer Dissonance”